SEO and Digital Marketing Playbook 2026

The small business marketing playbook: local SEO, email, ads and content, prioritized by effort and budget.

The SEO and Digital Marketing Playbook 2026 is our prioritized marketing playbook for small business owners who manage their own marketing.

It covers local SEO, Google Search Console, keyword research, email marketing, Google Ads and content marketing.

Each tactic is ranked by effort and impact, with indicative budgets, so you know where to spend your next hour and your next euro for the best return.