{"id":341,"date":"2026-08-09T18:43:26","date_gmt":"2026-08-09T18:43:26","guid":{"rendered":"https:\/\/innovazioneweb.com\/glossary\/local-seo\/"},"modified":"2026-08-09T18:43:26","modified_gmt":"2026-08-09T18:43:26","slug":"local-seo","status":"publish","type":"ai_glossary","link":"https:\/\/innovazioneweb.com\/it\/glossary\/local-seo\/","title":{"rendered":"Local SEO"},"content":{"rendered":"<p>Local SEO is the practice of optimizing a business for location-based search results, so it appears when nearby customers search for products or services. It is the most valuable SEO channel for businesses with a physical location or a local service area.<\/p>\n<p>It combines a verified Google Business Profile, consistent name-address-phone (NAP) data across directories, a steady flow of genuine reviews, and locally focused content and pages. Together these signals tell search engines who you are, where you are and how trustworthy you are.<\/p>","protected":false},"excerpt":{"rendered":"<p>Optimizing for location-based searches: Google Business Profile, consistent NAP data and reviews.<\/p>","protected":false},"featured_media":0,"template":"","ai_visibility":[2],"class_list":["post-341","ai_glossary","type-ai_glossary","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary"}],"about":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/types\/ai_glossary"}],"version-history":[{"count":0,"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary\/341\/revisions"}],"wp:attachment":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"ai_visibility","embeddable":true,"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_visibility?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}