{"id":335,"date":"2026-08-09T18:43:08","date_gmt":"2026-08-09T18:43:08","guid":{"rendered":"https:\/\/innovazioneweb.com\/glossary\/lead-generation\/"},"modified":"2026-08-09T18:43:08","modified_gmt":"2026-08-09T18:43:08","slug":"lead-generation","status":"publish","type":"ai_glossary","link":"https:\/\/innovazioneweb.com\/it\/glossary\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"<p>Lead generation is the process of attracting potential customers and capturing their contact information so a business can follow up and convert them. It is the bridge between awareness and sale.<\/p>\n<p>Common channels are SEO, paid ads, content and landing pages, often incentivized by a lead magnet such as a free guide, checklist or discount. The quality of leads matters more than the quantity: a few well-qualified contacts beat thousands of uninterested visitors.<\/p>","protected":false},"excerpt":{"rendered":"<p>The process of attracting and capturing interested contacts \u2014 via SEO, ads, landing pages and lead magnets.<\/p>","protected":false},"featured_media":0,"template":"","ai_visibility":[2],"class_list":["post-335","ai_glossary","type-ai_glossary","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary"}],"about":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/types\/ai_glossary"}],"version-history":[{"count":0,"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary\/335\/revisions"}],"wp:attachment":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"ai_visibility","embeddable":true,"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_visibility?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}