{"id":331,"date":"2026-08-09T18:42:57","date_gmt":"2026-08-09T18:42:57","guid":{"rendered":"https:\/\/innovazioneweb.com\/glossary\/crm\/"},"modified":"2026-08-09T18:42:57","modified_gmt":"2026-08-09T18:42:57","slug":"crm","status":"publish","type":"ai_glossary","link":"https:\/\/innovazioneweb.com\/it\/glossary\/crm\/","title":{"rendered":"CRM"},"content":{"rendered":"<p>A CRM, or Customer Relationship Management system, is software that centralizes customer and prospect data, tracks interactions, sales pipelines and follow-ups, and helps a business never miss a lead or forget a promise.<\/p>\n<p>Small businesses should adopt one once leads start getting lost or follow-ups are forgotten. The value comes from having every conversation in one place: history, notes, next steps and automated reminders.<\/p>","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management: software to manage contacts, sales and follow-ups.<\/p>","protected":false},"featured_media":0,"template":"","ai_visibility":[2],"class_list":["post-331","ai_glossary","type-ai_glossary","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary\/331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary"}],"about":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/types\/ai_glossary"}],"version-history":[{"count":0,"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_glossary\/331\/revisions"}],"wp:attachment":[{"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/media?parent=331"}],"wp:term":[{"taxonomy":"ai_visibility","embeddable":true,"href":"https:\/\/innovazioneweb.com\/it\/wp-json\/wp\/v2\/ai_visibility?post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}