There is no single answer, because in 2026 you are really choosing between three different approaches. The cheapest is a do-it-yourself site built on a hosted platform: roughly 100–400 EUR per year covers hosting and a domain, and you handle the design and writing yourself. This works if you need a simple online presence and have the time to maintain it.
At the next level, a template-based site built with a tool like Squarespace or Wix, or a premium WordPress theme with a pre-built layout, usually costs 500–2,500 EUR as a one-time fee plus your subscription or hosting. You get a professional look without paying for custom design, but you are limited by what the template allows.
If you need something tailored to how your business actually works, a custom WordPress website typically runs from 3,000–10,000 EUR. That range covers strategy, copywriting, custom design, development and launch. Ongoing maintenance is separate and usually lands at 50–200 EUR per month, depending on how much you change the site and how much support you need.
What really moves the price is the number of pages, whether you need e-commerce, the quality of the copywriting and how much custom design is involved. A five-page brochure site is at the low end; a store with 50 products, a booking system and custom integrations is at the high end. The honest rule is: decide what the site must do for your business before you decide what it should cost.