A plumber had a website that looked fine, but nobody found it. He was not appearing in local Google results, so almost every job still came from word of mouth. When someone searched for a plumber in his city, he simply was not in the conversation.
We started with the foundations of local SEO. His Google Business Profile was completed and verified with accurate details and photos. We set up a simple process to ask happy customers for reviews after each job. We added dedicated service pages for the city and the specific problems he solves, and made sure his name, address and phone number were identical across the web.
Within four months he was on the first page for his local searches, and calls were up 60%. The jobs he got were also better fits, because the people reaching him had found him for exactly the service he offers.
Local SEO is not mysterious. For a trades business it is a complete profile, honest reviews and content that matches how customers actually search.