An online store was losing about 75% of its carts at checkout. Customers added products, started the checkout and then disappeared, with no follow-up and a checkout that took several steps too many. For every four shoppers who started, only one finished.
The fix combined three things. A three-email recovery sequence reminded customers what they had left behind, with the third email carrying a small incentive. An exit-intent offer appeared when someone moved to leave the checkout. And the checkout itself was rebuilt into a single page with fewer fields.
Two months later, 12% of the previously abandoned carts had been recovered, and revenue was up 8% without spending a cent on new traffic. The store simply stopped throwing away orders it had already earned.
Recovering abandoned carts is usually the cheapest growth a small online store can find, because the hard part, the intent to buy, has already happened.